PATRICK HANSER

The Workshop | Heineken

Employees of companies in Peru, Ecuador, Paraguay, and Panama were forced to participate in corporate team-building events in hotel conference rooms, unaware that it was a campaign by a beer brand.

During the workshops, the Champions League anthem would start playing and the walls of the conference room would open, revealing Heineken bars with ice-cold beer, giveaways, "influencers," and big screens to watch the semi-finals.

Client: Heineken

Agencies: RedDoor + Atlantic New York

Production Company - Flow

Main directors: Vitor Nastari and Patrick Hanser

Executive Producers: Vitor Nastari & Mariana Menezes

Director of Photography: Renato Hojda

Directors by Country (PE, EC, PA, PY): Patrick Hanser, Vitor Nastari, Gabriel Cortês, Bruno Rubim & Lucas Zomer

Producers: Mariana Menezes, Vitor Nastari, Tamara Nastari & Fabio Halbouti

Editors: Diogo Ekizian, Lucas Cainã, Lucas Zomer, Luis Henri

Sound design: Jorge Raulli

Motion Graphics: Iago Maciel

Colorist: Rafael Souto